• Trademarks

    A trademark is a distinctive sign used for identifying goods or services thar are produced or marketed.

    A trademark shall meet the following requirements:

    • distinctiveness: generic product names cannot be registered as trademarks;
    • novelty: a trademark shall not have been used by others for the same products or services for which registration is sought;
    • lawfulness: a trademark shall not be contrary to the law and the public order, and shall not be immoral.

    Trademarks are registered for homogeneous classes of products or services and their exclusive right is protected only for the selected classes.

    There are 45 classes of goods and services and it is advisable to take into consideration the classes of current interest and those of interest in the near future.

    This protection has a duration of ten years from the filing date. A trademark can be indefinitely renewed for successive periods of ten years each, by submitting a renewal application before every ten-year expiration date.

    A trademark can be registered:

    • at the national level, by way of individual applications in the various countries;
    • in all the countries of the European Union with a single registration;
    • at international level by way of one application valid for one or more foreign countries.

    A trademark application can be extended abroad within six months from its filing date, while retaining the priority date of the initial filing.

    Upon expiration of the six-month period, a trademark can be extended abroad all the same, but the application will be effective from the date of its filing at the Office of the designated foreign country.

    Faq:

    The symbol ® indicates that the trademark has been registered. The ™ symbol (trademark) can be used waiting for the effective registration.

    A trademark application can be extended abroad within six months from the filing date, retaining the priority date of the initial filing. After the six months have expired, the trademark can still be filed in other countries, but its protection will be effective from the date of filing at the Office of the designated foreign country.

    In most countries, trademark protection has a duration of ten years from the application date. The trademark can be renewed indefinitely for successive ten-year periods, by submitting a renewal application before every ten-year expiration date.

    A prior art research is used to check whether a trademark has already been registered, and it is advisable to do it before investing on a new trademark.

    If the look of a trademark is modified, it is always advisable to evaluate the updated version of the trademark with an industrial property consultant, to assess whether the mark is sufficiently protected or it is necessary to supplement the existing protection with new filings.

  • Do you wish to protect your idea?

    Our professionals are at your disposal

    Ask for a cost estimate